• Architected a system-wide taxonomy and IA framework for an enterprise platform, standardizing terminology and reducing user cognitive load.
• Engineered a scalable consent framework, consolidating fragmented user journeys into a unified, compliant experience.
• Developed reusable content systems for error states, replacing ad-hoc copywriting with tone-mapped frameworks.
• Pioneered an AI-augmented design workflow, integrating prompt architecture and LLM evaluation criteria to accelerate iterations.

• Spearheaded end-to-end content strategy for student and counselor products, driving cohesive IA from discovery through handoff.
• Established the first UX Writing Style Guide, creating a centralized source of truth for voice and terminology.
• Led a platform-wide usability overhaul, resolving critical friction points and elevating overall product quality.
• Standardized high-impact product journeys by designing scalable error messaging frameworks.

• Defined editorial standards for educational products, ensuring accessible and culturally relevant learning.
• Optimized complex onboarding flows, applying user-centered design principles to reduce friction.

• Drove SEO content strategy scaling traffic to 500k+ daily visitors, contributing to ₹300M+ in annual revenue.
• Collaborated with HDFC & Bajaj to design customer-facing investment experiences.
• Spearheaded "Nivesh Kar Befikar", translating dense insurance jargon into accessible storytelling.

Bachelor of Science (Physics)